The brief was to communicate the idea of guilty pleasures. I have chosen my guilty pleasure to be swearing. Whilst doing my research I found out that swearing is actually good for us as it’s a relief from stress and it helps to reduce pain. This inspired me to design medicine packaging.
Each box has a different strength, which is indicated on the right hand side diagram.
The ‘pill’ works only if it’s taken very rarely, especially with the worst swearing. The biggest profanity includes the biggest pills, but there are less of them.
The brand name came from two words: Profanity and Valium. The graphics in the logo are inspired by pills and soundwaves, which represent swearing out loud.
The colour of the pills depends on the swear word. For example ‘Shit’ pills are yellow because this word is in the middle of the list of the most vulgar words. ‘Fuck’ comes in red and ‘Crap’ comes in green, as it is not the worst swear word.